Briiv Air Filter Review: Unveiling Eco-Friendly Purification Technology

In an age where air quality is a growing concern, the quest for a more sustainable and aesthetically pleasing air purifier brings us to the Briiv Air Filter. As someone who prioritizes both functionality and design in household gadgets, the Briiv caught my attention. This air purifier distinguishes itself from traditional options with its unique use of natural materials like moss and coconut to filter the air, which is a significant departure from the common HEPA filter approach.

Briiv Air Filter Purifier front view - terrarium like appearance
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I've found that the Briiv Air Filter beautifully combines form with function, boasting a design that could easily be mistaken for a piece of modern décor. Its biodegradable filters and low energy consumption approach aim to appeal to the environmentally conscious consumer. However, it's not just about looking good; the effectiveness of an air purifier is paramount. From my experience, while the Briiv excels in its eco-friendly materials and design, it's vital to examine how it performs in everyday use.

Briiv Air Filter Overview

In this section, I'm going to explore the Briiv Air Filter, which stands out for its unique design and innovative use of sustainable materials for air purification.

Design and Aesthetics

My investigation into the Briiv Air Filter reveals a product that prioritizes environmental aesthetics. Its exterior is more akin to a piece of modern art than a traditional air filter. The unit sports a minimalist terrarium-like look, which would add a touch of elegance to any room.

Technology and Features

Technologically, the Briiv Air Filter diverges from conventional purifiers by utilizing natural materials like moss and coconut. It forsakes traditional HEPA filters, opting instead for biodegradable options. I've noted that this approach aligns with a more organic method of air filtration and is particularly appealing for those mindful of their environmental impact.

Overhead view of components including moss and a coconut filter used to purify the air as part of a Briiv Air Filter

Performance Evaluation

In my assessment, the Briiv Air Filter's performance is scrutinized through its filtration effectiveness, energy efficiency, and noise levels, ensuring a comprehensive understanding of its capabilities.

Reindeer moss in a burlap bag used to purify the air as part of the Briiv Air Filter

Filtration Effectiveness

The Briiv Air Filter employs a unique combination of natural materials, including reindeer lichen and coconut. The filter is effective against common pollutants such as pollen, dust, and pet dander.

Energy Efficiency

Energy consumption is an important factor in any appliance, and the Briiv Air Filter is noted for its low energy use. This characteristic is a significant plus, making the filter an eco-friendlier option compared to many other air purifiers on the market that might consume more power.

Noise Levels

One of the standout features of the Briiv Air Filter is its quiet operation. The unit is described as very quiet, which is beneficial for users who are sensitive to sound or who wish to use the filter in noise-sensitive environments like bedrooms or quiet office spaces.

User Experience

When I reviewed the Briiv Air Filter, I was particularly keen on assessing the user experience, focusing on the initial setup process, everyday usability, and the maintenance the device requires.

Box that the Briiv Air Filter arrives in

Setup Process

The Briiv Air Filter presented a straightforward setup process. All I had to do was remove the device from its packaging, insert the biodegradable filters, and plug it in. The simplicity of the setup meant I had the device up and running in no time.

Overhead view of the coconut filter used to purify the air in a Briiv Air Filter

Ease of Use

Operating the Briiv Air Filter is a breeze. I found the on-device controls to be intuitive, and adjusting settings via the well-designed app added to the convenience. The fact that it is portable with a petite size made it easy to move and use in different rooms.

Briiv air filter and purifier in box - overhead view

Maintenance Requirements

In terms of maintenance, the Briiv Air Filter requires a minimal effort. The natural filters are biodegradable and need to be replaced periodically, depending on usage. Thankfully, no complex procedures are involved in their replacement, ensuring a hassle-free experience.

Environmental Impact and Sustainability

As an in-depth reviewer, I focus on the sustainability aspects of products. In this section, I will dissect the Briiv Air Filter's materials, construction, and its end-of-life recyclability to understand its environmental footprint.

Overhead view of the Briiv Air filter including the base, the filters, reindeer moss, and glass terrarium type dome

Materials and Construction

The Briiv Air Filter stands out in terms of eco-friendliness, primarily due to its low environmental impact materials. The device sports a unique organic design with a biodegradable filter made from materials. These renewable materials are sourced with sustainability in mind.


At the end of its lifecycle, Briiv's commitment to sustainability is further emphasized through its recyclability. The air filter is designed to be dismantled easily, allowing each component to be recycled separately. With recyclability built into its design ethos, the Briiv Air Filter reduces potential waste and promotes circular economy principles, aiming to minimize its impact on the environment significantly.

Cost Analysis

In my examination of the Briiv Air Filter, I focus on the practical aspects of cost, dissecting the initial expense and the ongoing operating costs, along with a factual comparison to other air filter brands.

Operating Costs

When I analyze the operating costs, the Briiv Air Filter stands out for its low energy use, which can provide savings over time. However, the biodegradable filters are unique to the device and may incur additional cost, as they need to be replaced periodically to maintain efficiency and performance.

Comparison with Other Air Filters

My comparison reveals that while the Briiv has a higher upfront cost, other filters—often made with traditional, non-biodegradable materials—might have cheaper initial prices but can lead to higher long-term expenses due to the need for regular filter replacement and higher energy consumption. The Briiv's use of natural materials and energy efficiency places it as an innovative, albeit pricier, option in the air purifier market.

Pros and Cons

When evaluating the Briiv Air Filter, several advantages and drawbacks become apparent. I've distilled the findings to help you make an informed choice.


  • Biodegradable Filters: I appreciate that the filters are biodegradable, emphasizing sustainability.
  • Design: With its terrarium-like appearance, the filter has a gorgeous design that can complement any room.
  • Noise Levels: It operates very quietly, which is great for maintaining a peaceful atmosphere.
  • Ease of Use: An accessible on-device control interface simplifies operation for me.
  • Portability: The filter is portable, making it easy for me to move it where needed.


  • Price: It is considered to be at a high price point compared to some other air filters in the market.
  • Single Base Color: Limited customization is available since it comes in only one base color.
  • Filtration Grade: Some may find the non-HEPA grade filtration to be a disadvantage, especially if looking for medical-grade air purification.

Final Verdict

Photo of the manual for the Briiv Air Filter

In examining the Briiv Air Filter, I've taken into consideration various factors such as design, functionality, and environmental impact. The Briiv Air Filter stands out for its commitment to sustainability through biodegradable filters, and it operates with low energy use. I appreciate that it integrates well with a well-designed app, which enhances user convenience.

I find the Briiv Air Filter an appealing piece for those who prioritize the aesthetics of their devices and are looking for an eco-friendly option.

On a Personal Note

Once I plugged in the device I noticed an almost immediate difference in the air quality of my bedroom. I had the Briiv on for only a little over 30 minutes when one of my sons entered the room and commented on how fresh and clean the room smelled. He's my super clean freak child and for him to notice and comment was huge! I truly love my Briiv and am considering adding several more to my home and pre-ordering the Briiv Pro on Indigogo!

Remember, a healthy home is a happy home!

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